Week 3, 17th of April

What is exhibition?

By all mean, it is an experience where people able to get a message.

Also, art objects meet their audience.

Types of exhibition:

1. Retrospectives (look back)
2. Individual expositions
3. Group expositions
4. Expositions on a specific theme or topic

Why have exhibitions?

1. Networking
2. Actual sales & sales leads
3. A chance to check out the competition
4. Face to face contact
5. Showcasing a product

Video (1) >>>>>> Sensitive Floor

here is the link: http://www.youtube.com/watch?v=AD9C8tmnjtU

Video (2) >>>>>> Diesel Liquid Space

here is the link: http://www.youtube.com/watch?v=CCcTRjxP-Fc

Video (3) >>>>>> Blinken Lights

Video (4) >>>>>> Dune 4.0

here is the link: http://www.youtube.com/watch?v=vSSG9gJjP2w

Process involved in organizing an exhibition

1. Select a location
2. Determine the budget (rent of hall, resources, printing, setup, materials, decorations, refreshments)
3. Find sponsorship
4. Allocate tasks to team
5. Plan layout of exhibition (interior design, placements, equipment, lighting
6. Plan publicity (above the line/below the line)
7. Create a mailing list
8. Execute, setup exhibition

Above the line:

- expensive

- cannot control audience

- mass media

- TV, radio

Below the line:

- cheaper

- can target audience

- traditional media (prints, poster, flyer...etc)

**Research on:

- Shun Kawakami, Gen Miyamura
- Johnny cupcakes
- Anamorphic art
- The silent revolution (undersea museum) at Mexico

**Think about:

How can audience interact with our artworks?

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